Sassy Baby

Sassy is the original developmental toy company. For over 25 years, we've worked with developmental experts, as well as industry-leading designers to create developmentally inspired toys that captivate infants, while providing foundational structure for lifelong learning. Our toys feature a few key elements, including high-contrast patterns, bold colours and unique materials all BPA free, designed to stimulate baby’s senses, as well as teach them about their world.